The seed for Urban South was planted during the year I spent in Europe. Tasting Belgian and English ales and German lagers right from the source, I understood for the first time how big the chasm was between the beer my ancestors drank and the mass-market stuff I grew up with at home in South Louisiana. Naturally, as a good Cajun and Southerner, I knew I had to share the gospel of good beer.
At Urban South, we’re combining the heritage of European beer making with the brashness of new American styles. That mixture of cultural legacy and bold innovation is why New Orleans was the perfect place to take root. We opened our New Orleans production facility and taproom in 2016. In February 2020, we'll open an R&D brewery and taproom in Houston where we'll focus on pushing the boundaries of American beer.
Our company's mission is to inspire community and fellowship through the gospel of good beer. We operate with fearlessness and integrity in an effort to brew the South’s most respected beer. Our vision is to build an enduring company that embodies the values and traditions of the Urban South. We seek to be strong community partners and produce world-class beer.
Founder & President
Jacob is a Cajun from Southwest Louisiana who developed a passion for craft beer while living in Europe during college. He has worked in education management for the past seven years and oversaw strategy for Louisiana’s largest school district. Jacob holds undergraduate degrees from Louisiana State University and an MBA from Tulane University.
Co-Founder & Vice President
Kyle brings 10 years of experience in beer distribution, most recently as the founder of the Louisiana Craft Beer team at Southern Eagle – a unit focused on building the craft beer portfolio for the distributor. Huling is a lifelong New Orleanian with a degree from Louisiana State University and an MBA from Loyola University.
A native of southern England, Oliver’s first brewing experience came in the New Orleanian kitchen of a friend. He spent a number of years working at local homebrew shop Brewstock, and fermenting kombucha at Big Easy Bucha. Oliver holds a degree in computer science and is an accomplished paraglider pilot, with only one injurious crash in his logbook.
Alex is a New Orleans native, after attending LSU he moved to San Diego, CA to pursue a career in craft beer. He brewed at Manzanita Brewing and Mission Brewery before moving back to New Orleans in 2014. He was the Director of Funk at NOLA Brewing and earned a silver medal in the Brett beer category at the World Beer Cup in 2016. He completed the SDSU Professional Certificate in the Business of Craft Beer and the Siebel Institute Concise Course in Brewing Technology. Alex enjoys running and has a love hate relationship with the Saints!
Hector, a native Texan, moved to Lafayette, Louisiana, to work in the oilfield after graduating from Texas A&M University with a Master’s degree in petroleum engineering. Ten years later, after traveling the world as an engineer and perfecting his homebrewing techniques, he moved to New Orleans to take his brewing passion to a professional level. In his free time Hector enjoys his other passion of cave and wreck diving.
Sonny is Metairie born and bred. He has 28 years of home and professional brewing experience. After time spent in real estate, Sonny has worked at Dixie Brewing Company, Abita Brewing Company, Gordon Biersch, and owned his own brewing company on the Westbank. His hobbies include beer, cars, and boats.
Eric was born and raised in New Orleans. He graduated from LSU in 2011 and began working in the brewing industry professionally in 2014. He has worked for Abita and Great Raft. Eric has been a Saints season ticket holder since 2006. Who Dat!
Human Resources Manager
Courtney is from South Carolina and graduated with a Political Science degree from Furman University and a Masters in Teaching from the University of Hawaii. She worked with Teach For America for five years and then spent seven years with the ReNEW Charter Schools network in New Orleans overseeing literacy programs and building six school libraries. As mom to three New Orleans-born children, she’s an advocate for child friendly breweries!
Evan Troxell is a native of Florida’s Gulf Coast. He moved to New Orleans in January 2015 and began working for Sweetwater Brewing Company as a sales and marketing rep. Evan has worked his way up through the service industry ranks over the years. He is an Alumni of The University of West Florida in Pensacola, Florida with a BA in Criminal Justice. When he’s not enjoying craft beer, Evan can be found surfing, riding dirt bikes and checking out all the music New Orleans has to offer!
Murphy was born in Loranger, LA and grew up there on a 20-acre blueberry farm. After studying communications at Loyola, he worked first at his family-owned Berry Hill Farm before joining the Urban South team in early 2017. His passions include farming, porch sitting, and Catan playing.
Sales & Marketing Manager
Massachusetts born, and Nola made, Abby Perkins serves as the Sales and Marketing Representative at Urban South. Upon graduating Loyola she decided to make New Orleans her home putting her public relations degree to use in the emerging craft beer scene. When she’s not at a beer dinner or promo event, Abby practices the penny whistle and aims to perfect her Cher impression.
Sales and Marketing Representative
Anna was born in San Diego, California and lived in Arizona, New Mexico, Massachusetts and Ireland before finally settling in Florida where she graduated with a Bachelor’s degree in Health Science from UCF. After discovering her love of craft beer in college, Anna started working for a bar franchise teaching beer education and training classes. In 2015, she moved to New Orleans and immediately knew she wanted to make NOLA home. When not promoting new beers, you can find Anna at home snuggling her pup.
Digital Marketing and Office Administrator
Midge Howe is a proud Gamecock Alumni. After graduating from the University of South Carolina with a degree in Sport and Entertainment Management, she couldn’t stay away from her two loves, beer and New Orleans. When Midge is not handling our social media, marketing, or brewery merchandise she loves spending time with her three rescue dogs and exploring all New Orleans has to offer.
Rob was born in Denver, Colorado. He studied biochemistry at the University of Montana but left to pursue a career in music as a drummer in Austin, TX. He honed his skills and passion for craft brewing at Austin Beerworks as a packager, cellarman, and brewer. He moved to Louisiana to take a brewer position at Abita Brewing until he discovered Urban South. Outside of the brewery he enjoys being a father, traveling, cooking, and wood working.
Assistant Packaging Manager
KJ Hebert grew up in Cut Off, LA. He went to Northwestern State University in Natchitoches and graduated with a Computer Information Systems and Business Administration degree. He started working in restaurants in college and has been there ever since, with twelve of those years at Chilis. He is a homebrewer and huge craft beer supporter. He has participated in obstacle course racing for the last five years and is about to finish building a forge. KJ and his wife have four kids. As a family, they like camping, board games, movies and music.
Bartender and Packaging Team Member
Abbey grew up in Marine City, MI and has her Associates Degree in Science & Theraputic Massage. Abbey moved to New Orleans in 2007 to escape the cold & frigid Michigan winters. In 2013 she graduated from the University of New Orleans with a Bachelor’s degree in Interdisciplinary Studies focused in Cultural & Behavioral Studies. Abbey loves to travel and experience other cultures.
Max is originally from Evanston, Illinois. He has a Bachelors of Science degree in Environmental Science and a Bachelors of Arts in Spanish from Loyola University in New Orleans. His passion is sculpture, primarily working in glass and steel.
Ron’zell was born in New Orleans. Craft beer was new to him on his first day of work, but now he’s a big fan and his favorite Urban South brand is Tropical Reflections. For fun, Ron’zell is big into sports: watching and playing. He is the proud father of Rico.
General Manager & Brewer
Ohmer brings 17 years of brewing experience from Saw Works Brewing in Knoxville, Tennessee, and Whole Foods Market Brewing and B52 Brewing in the Houston area. Ohmer’s brewing interests include experimenting with various processes to enhance or balance flavors and applying new ingredients to all styles of beer.
Research & Development Brewer
He will help formulate new recipes for various styles, maintain the cellar and direct packaging. Slanina arrives at Urban South with seven years of experience from Ghost River Brewing in Memphis, Tennessee, & B52 Brewing.
Will lead the team’s front of house with marketing, promotions, and taproom management. Slanina has experience in the sports and entertainment and food and beverage industries after working at major event arenas in College Station, Houston, San Antonio, and Memphis. She comes to Urban South from B52 Brewing where she was the general manager.
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